There are two key components of every event, aside from the venue and the guest list: the sound and the visuals. The sound sets the mood. The event visuals create the wow factor. But what exactly are event visuals? How can you use event projection for immersive experiences during your events? And how do they elevate the experience for your guests? 

The Power of Event Visuals in Creating Impactful Experiences

The right event visuals can elevate any event. At a corporate conference, event visuals can highlight key messages, showcase real-time data or create a backdrop for speakers. At a wedding, they can display photo montages, live ceremony feeds or a live hashtag feed for guests to interact with. 

Aside from looking impressive, these event visuals create moments that stick with your audience long after the event ends.

Video Walls: A Game-Changer for Event Displays

One element of event visuals are video walls. With high-quality video walls for events, you can turn your event into a more immersive experience for your guests. 

What are they? Simply put, video walls are large displays made up of multiple screens that work together to show one image or video. There are different types of video walls you can use for your events: 

• Flat video walls: Classic, flat setups, great for displaying a branded backdrop during a corporate conference, a photo of your product during a product launch or a slideshow of photos of a happy married couple during a wedding. 
• LED video walls: A type of display made up of individual LED panels that emit their own light. 
• Curved video walls: A curved video wall wraps around the stage, creating an immersive experience that pulls your audience right into the action.
• LCD video walls: These video walls use LCD panels (they’re a bit like giant TVs). They offer a sharper resolution up close, which can be better for indoor events.

Enhancing Events with High-Quality Projection Solutions

When it comes to event projection, versatility is key. Standard projectors work well for medium to large venues, delivering bright, high-resolution visuals from a distance. But if you’re working with smaller spaces or tight setups, ultra-short throw projectors are better because they can cast large images from just inches away, avoiding shadows and glare.

Event projection isn’t one-size-fits-all. The right setup depends on your venue size, audience layout and content type. For example, if you need to project presentations in a boardroom, a compact projector does the job. But if you’re hosting a concert or outdoor screening, you’ll need high-lumen models that handle ambient light with ease.

LED Displays for Events: Bright, Clear and Dynamic

Recently, LED displays for events have been gaining popularity and for a really good reason. Many events are opting for LED video walls because they’re more eye-catching and energy-efficient.

The numbers back it up, too. The LED video wall market is forecast to reach $35,500 million by 2030, growing at a CAGR of 10.50%. This growth is driven by the shift from traditional advertising to digital media, like LED billboards and video walls, for marketing and promotions.

Here are some of the benefits of LED displays for events:

• Brightness: Because LED walls are so bright, they can be used both inside and outside, even in full sunlight.
• Clarity: Their images have a high quality, so your content always looks sharp and professional.
• Flexibility: LED video displays can be set up in a curvy shape for immersion or as a flat wall for branding.
• Durability: They’re more durable than standard video walls, so you can use them for many years. 

Projection Mapping: Taking Event Visuals to the Next Level

As an event organiser, you’ve surely heard of projection mapping. What is it exactly? Contrary to what you may think, projection mapping isn’t just projecting images. It’s more than that. How? Well, the images you project don’t need to be static. With projection mapping, you can turn 3D objects—like stages, buildings or even furniture—into dynamic displays.

So, when can you use these cool effects? For example, brands use it to turn building facades into animated stories during product launches. Corporate events use it to make stages come alive with moving graphics. Even weddings use it to project swirling patterns onto walls or dance floors.

So, whether you’re in a ballroom or a warehouse, you can use projection mapping to turn pretty ordinary spaces into magical visuals.

Elevate Your Next Event with Event Visuals

Great events aren’t just about what people hear but also about what they see. Video walls, projectors and LED displays turn a plain room into a showstopper. Whether it’s crisp branding, immersive projections or eye-catching live feeds, the right visuals keep your guests hooked.

Are you looking to elevate your next event with event visuals? At NextGenAV, we can help. Get in touch with us today.