ABOUT PROJECT

Creating the V Energy Boombox Experience

The V Energy Boombox was created as an immersive brand activation designed to capture attention and bring the energy of the V brand to life at Melbourne Showgrounds.

NEXTGEN developed the experience around two key environments. A bespoke multimedia entrance transformed the marquee exterior into a high-impact branded gateway using outdoor high-brightness 4mm LED technology, while the interior combined lasers, professional audio and visual content to create an energetic experience for guests.

The production required creative design, LED display technology, rigging, audio and lighting systems to work together as one connected activation from the moment guests approached the entrance.

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V Energy Boombox brand activation at Melbourne Showgrounds
WHAT NEXTGEN DELIVERED

LED, Lighting & Audio for an Immersive Brand Activation

Production Highlights

NEXTGEN combined custom design with professional LED, lighting, audio and rigging systems to create a distinctive branded environment for the V Energy Boombox experience.

  • Bespoke Multimedia Entrance: NEXTGEN transformed the marquee entrance into a custom multimedia gateway designed to immediately establish the V Energy brand experience and draw guests into the activation.
  • High-Brightness LED Display: Outdoor 4mm LED panels provided bright, high-impact visual content at the entrance, creating a prominent digital feature suited to the event environment.
  • Laser & Lighting Production: Laser effects added movement and visual energy inside the marquee, helping transform the space into an immersive entertainment environment.
  • Professional Sound System: A powerful audio system supported the high-energy atmosphere, with sound and visual elements designed to work together throughout the experience.
  • LED Screen Rigging: The LED display required specialist rigging and suspension, with a high-capacity crane used to lift and position the screen structure safely and accurately.
  • Integrated AV Production: LED content, lasers, audio and the physical activation environment were coordinated as one connected production, creating a consistent experience from the entrance through to the interior.

The completed V Energy Boombox combined a high-impact digital entrance with an immersive interior environment built around sound, lighting and visual technology. By bringing creative design, LED displays, rigging and audio together, NEXTGEN helped turn the marquee into a distinctive brand experience aligned with V Energy’s bold identity.

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LED screen rigging for the V Energy Boombox activation at Melbourne Showgrounds