ABOUT PROJECT

V Energy – Melbourne Showgrounds

The Boombox Experience.

NEXTGEN was commissioned to craft an engaging and immersive experience for the highly successful energy drink, V, utilising our state-of-the-art outdoor high-bright 4mm LED panel.

This event was executed in two key phases:

  • Bespoke Multimedia Entrance: We transformed a marquee entrance into a visually striking, custom-designed multimedia gateway that immediately captured attention and set the tone for the event.
  • Laser and Sound System Installation: Inside the marquee, we installed an advanced laser and sound system that kept guests entertained and fully immersed in the high-energy atmosphere of the event.

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Audio Visual Activation
What We provided

Elevating Energy: A High-Impact Multimedia Experience for V

Our Contributions Included:

To execute the launch event, NEXTGEN delivered the following elements:

  • Bespoke Multimedia Entrance: The first phase of the project involved transforming the marquee entrance into a striking multimedia gateway. We customized the entrance with vibrant visuals and interactive elements, creating an eye-catching and memorable introduction to the event. The bespoke design ensured that the brand’s energetic identity was communicated effectively, drawing guests into the immersive environment we created.
  • Laser and Sound System Installation: Once inside, guests were treated to an audio-visual spectacle, thanks to our advanced laser and sound system. The installation was meticulously planned to synchronize with the LED visuals, creating a cohesive and high-energy experience. The lasers added a futuristic touch, while the sound system ensured that every beat was felt, further enhancing the atmosphere and keeping the crowd energized throughout the event.
  • Rigging and Suspension of the LED Screen: A crucial part of the project was the rigging and suspension of the LED screen, which was a key feature of the event. Given the scale and importance of the display, we employed a high-capacity crane to lift and position the LED panels with precision. The rigging process was executed with meticulous attention to detail, ensuring that the screen was securely suspended and perfectly aligned to deliver maximum visual impact. The crane’s involvement allowed us to elevate the screen to an optimal height, ensuring visibility across the entire event space and contributing to the immersive environment we created for V.

This comprehensive approach, combining innovative design, advanced technology, and expert execution, resulted in a highly successful event that truly embodied the high-energy essence of the V brand.

led screen rigging