
CASE STUDY
Suzuki Swift Hybrid Dealers Launch
ABOUT PROJECT
Suzuki Swift – Crown Avery
The New Swift Unveiled with a Stunning Crown Casino Experience.
After 40 years of production, the new Swift has undergone a stunning transformation inside and out. It features an incredibly efficient new hybrid engine, a driver-focused cockpit with advanced technology, and a redesigned exterior with more dynamic curves. This project consisted of two parts:
- Transform Avery at Crown Casino into an exquisite, branded evening experience.
- Install an immersive car display in Crown Atrium, designed to captivate and engage visitors.

What We provided
Creating a Hybrid Spectacle: Merging Live Audience and Virtual Reach
Our Contributions Included:
To execute the launch event, NEXTGEN delivered the following elements:
- Welcome Entrance – A spectacular entrance experience featuring a vibrant blue carpet, dynamic light tubes, and moving lights, all set against a media wall illuminated with striking neon accents and adorned with elegant floral arrangements.
- Neon Walk-Through Arches – NEXTGEN created an unforgettable visual experience with two sets of immersive neon blue arches, designed to perfectly complement the branded entrances and envelop guests in a stunning glow.
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Immersive Wrap LED Screen – NEXTGEN engineered an advanced 8K LED wraparound screen, incorporating custom content to deliver a high-impact, immersive experience. The content was meticulously positioned across the screen’s surface to optimise visual integration and enhance the strategic elements of the presentations.
- Indoor/Outdoor Lighting Design – The event’s lighting was meticulously designed to harmonise with existing elements, creating a relaxing atmosphere while retaining the flexibility to enhance the mood as needed. This adaptive lighting solution ensures seamless transitions between calm and dynamic settings, elevating the overall event experience.
- Audio Design – The audio system was engineered with precision, positioning all speakers to ensure comprehensive coverage while adhering to Crown Casino’s stringent audio level regulations. This meticulous setup guarantees optimal sound quality and consistency throughout the venue, meeting both technical requirements and enhancing the event experience.
- Stage & Decor – The stage was expertly crafted to function as a versatile dance floor while accommodating all evening entertainment. NEXTGEN also designed custom perspex table centerpieces and selected complementary floral arrangements, enhancing the overall aesthetic and creating a cohesive, elegant atmosphere.
At NEXTGEN, we are dedicated to excellence and creating unforgettable moments. If you’re looking to elevate your event, our team of experts is eager to collaborate with you. Let’s join forces to bring your vision to life and make your ideas a spectacular reality.



