ABOUT PROJECT

Custom Runway Production for Melbourne Fashion Week

Collins Place has been a regular participant in Melbourne Fashion Week, hosting live events within the public forecourt adjoining Collins Street.

For AMP Capital, the event combined a pop-up bar, DJ entertainment, live performance and a runway showcase featuring three brands. NEXTGEN was engaged to develop the technical production around a distinctive custom runway while maintaining safe public access through the busy precinct.

The solution centred around a suspended hockey-stick-shaped runway, supported by custom lighting, professional audio, structural rigging and carefully planned event logistics.

Request A Proposal

AMP Capital Melbourne Fashion Week event at Collins Place
WHAT NEXTGEN DELIVERED

Runway Staging, Lighting & Technical Production

Custom Runway Design: NEXTGEN developed a distinctive hockey-stick-shaped runway suspended within the Collins Place forecourt, creating a strong visual centrepiece while maintaining clear audience sightlines throughout the public space.

Structural Rigging: Early planning secured approval to rig from the building’s space-frame structure, allowing the runway and production elements to be safely integrated into the existing architecture.

Public-Space Logistics: Installation and dismantling were carefully scheduled around public access, with traffic management and after-hours stage installation helping minimise disruption throughout the precinct.

Runway Lighting: The lighting rig followed the shape of the custom runway, providing consistent white illumination along the catwalk while creating a polished environment for the fashion presentations.

Professional Event Audio: Speakers were strategically positioned around the runway and audience areas to provide clear, even sound coverage while maintaining sightlines and minimising the visual impact of equipment.

Technical Event Management: Staging, rigging, lighting, audio and site logistics were coordinated as one production, allowing the fashion show, entertainment and public activity to operate within the same event environment.

The completed Melbourne Fashion Week activation transformed the Collins Place forecourt into a distinctive runway environment while maintaining the practical requirements of a busy public space. Custom staging, structural rigging, professional lighting and audio worked together to create a polished setting for the fashion showcase and live entertainment.

TALK TO OUR PRODUCTION TEAM

Fashion showcase at Collins Place during AMP Capital’s Melbourne Fashion Week event